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Category: SHOPPER INSIGHTS

// SHOPPER INSIGHTS
COULD A SIMPLE ELECTRONIC ADDITION TO YOUR RETAIL DISPLAY INCREASE SALES BY 23%?
With 76% of purchase decisions made in store¹ it’s essential that your brand grabs the attention of shoppers. Breaking through the “noise” is a challenge for most retailers, especially in an environment where many products are competing for attention and shoppers are on “autopilot” reaching for familiar items to put in their basket. “How can I create a display that has more...
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// SHOPPER INSIGHTS
3 STEPS TO IMPACTFUL RETAIL DISPLAYS: HOW TO DRIVE SHOPPER ENGAGEMENT AND DWELL TIME
Creating impactful retail displays is a challenge for many retailers. How do you know where to focus your efforts for maximum impact? At Rocket Production, we support our customers by sharing insights and encouraging discussion about developments in the retail display industry. That’s why we worked with POPAI UK to support a study that looked into the impact of lights, motion and sound...
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// SHOPPER INSIGHTS
TREATING SHOPPERS WITH RESPECT
10 years is a long time in consumer marketing. It was about then, if I recall, that Coca Cola were offering discounts from their temperature sensitive vending machines when the temperature dropped. The problem was that shoppers interpreted the message as prices rising when the temperature goes up. Besides not framing the offer correctly which led to the misconception, even the correct offer...
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