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Category: BLOG

// BLOG
THE RETAIL STORE IS CHANGING, NOT DYING
The retail environment is constantly shifting. As consumer needs change and technologies advance, retailers must continuously evolve to keep pace. The rise of eCommerce has helped to create an exciting new retail environment. Shoppers no longer need to go into the brick-and-mortar store. Instead, they choose to be there. Successful retailers understand that to bring in more shoppers they have...
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// BLOG
SHOPPER RESEARCH REVEALS SECRETS TO MORE IMPACTFUL RETAIL DISPLAYS
Creating displays that engage shoppers is an ongoing challenge for many retailers. With competition from online stores and shoppers expecting an increasingly interactive experience or directing their own connected experience, for example, researching products online while in-store, retailers must continuously evolve to keep breaking through the “noise”. The in-store customer experience is...
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// BLOG
WHAT PERSONAL QUALITY IS ABSOLUTELY ESSENTIAL TO SUCCEED IN POP?
I’m not one to start a LinkedIn discussion. Sure, I sometimes browse through the more interesting ones. And occasionally I might even jump in and have a say. But to start a discussion? I’ll pass the spotlight on to someone else. So what triggered my question to the POP Online Network: ‘What personal quality is absolutely essential to a successful career in POP?” Like many others in...
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